article by SAUL HANSELL here.
Warner Brothers is preparing a major new Internet service that will let fans watch full episodes from more than 100 old television series. The service, called In2TV, will be free, supported by advertising, and will start early next year. More than 4,800 episodes will be made available online in the first year.
The move will give Warner a way to reap new advertising revenue from a huge trove of old programming that is not widely syndicated.
Programs on In2TV will have one to two minutes of commercials for each half-hour episode, compared with eight minutes in a standard broadcast. The Internet commercials cannot be skipped.
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The company will offer a changing selection of several hundred episodes each month, rather than providing continuous access to all the episodes in a series, Mr. Frankel said, so as not to cannibalize potential DVD sales of old TV shows.
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