Monday, October 31, 2005

'Google Wants to Dominate Madison Avenue, Too'

article by SAUL HANSELL here.

IN many ways, Larry Page and Sergey Brin seem an unlikely pair to lead an advertising revolution. As Stanford graduate students sketching out the idea that became Google, the two software engineers sniffed in an academic paper that "advertising-funded search engines will inherently be biased toward the advertisers and away from the needs of consumers."

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